Social Media at Business Events

Social media has become a defining feature of our modern lives. We use it to share images, thoughts, and news, and to connect with each other locally and globally.

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Social media has become a defining feature of our modern lives.

We use it to share images, thoughts, and news, and to connect with each other locally and globally. Although use is spread over myriad platforms, it’s clear that social media is a powerful tool for spreading ideas – and one that is here to stay. Nor is social media strictly for entertainment. While platforms like Snapchat and Instagram allow users to share graphic content and engage in microblogging, other outlets like Facebook and Twitter offer channels by which users can post and share news, as well as create and evolve professional contacts.

Which platform best suits professionals engaging in on-site events? Where should meetings focus their social media attention? Clearly some platforms are better suited than others, but the short answer is that any outlet that allows event attendees the opportunity to spread a particular message broadly and rapidly is a tool worth using.

Twitter works well to spread short messages about agenda changes or quotable moments from keynote addresses. It also allows users to experience and engage in the broader conversation surrounding the event as it unfolds in the Twitter-sphere, especially through the use of hashtag-specific searches.

Facebook, traditionally considered a relationship-centric platform for keeping up with friends and relatives, offers a still broader view of an event. Through the creation of an event page, users have the opportunity to view schedules and monitor attendees, among other features. Facebook has a steady and even increasing usership, and has recently announced plans to expand its features to better suit the business communication community.

Even graphic heavy platforms like Instagram have the potential to spread event-related media. Like Twitter, hashtag-specific searching on Instagram yields images directly related to a particular meeting or event – the images themselves provide attendees with information about locations, refreshments, or even short video clips of a keynote or demonstration.

Infinity Park Event Center is well suited not only to support social media use during your next meeting or business event, but also to inspire it. Social media is all about sharing experiences, and Infinity Park is an unforgettable event venue experience that people will want to share. From its state-of-the-art digital media system to its Wi-Fi infrastructure, Infinity Park insures that all attendees will have the opportunity to seamlessly integrate social media use into your next business event – amplifying impact by distilling important messages and expanding the audience receiving them.

Social media is and will continue to be an important and functional feature at meetings and business events. Incorporating attendee content sharing into your next event will help to simultaneously focus your message, and to broaden the scope of those exposed to it. Infinity Park Event Center is uniquely positioned to provide not just the capability to spread your message socially, but also an experience that your attendees will want to share.

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